Public Relations

Energetic public relations director with a proven track record of effective media campaigns. Areas of expertise include:

• Media Relations
• Product Review Programs
• Planning and Budgets
• Product Launches
• Trade Shows and Media Tours
• Marketing Communications

Experience

Symantec, Santa Monica, CA
June 2005 to present
(global leader in information security)
Public Relations Manager

• Implemented public relations activities resulting in over 130 million reader impressions in 2003, including Redbook, Wall Street Journal, Newsweek and USA Today.
• Directed PR agency on activities to further enhance company reputation with press and analyst contacts.
• Acted as spokesperson for interviews and guest appearances on radio and TV.
• Oversaw production of marketing communications materials including sales presentations, brochures and assorted corporate identity documents.

• Promoted over 20 titles simultaneously resulting in at least 70 million impressions in 2001.
• Execute product launches resulting in product awards from major computer magazines.
• Introduce several new technologies into the consumer marketplace, including DVD authoring.
• Facilitate global public relations activities by streamlining communication between regional PR groups, product managers and other marketing departments.

Canon Software Publishing, Costa Mesa, CA
Feb. 1999 to Jan. 2001
(Publisher of photography, video and home and small business software titles)
Manager, Public Relations
Established and supervised all public relations activities for the new Canon division.

• Expanded positive product coverage by 33% in one year through leveraging and developing key editorial contacts in a variety of media.
• Successfully introduced 7 major software titles including several titles that achieved best-selling status on PC Data’s reports.
• Wrote press materials, including press releases, reviewer guides, factsheets and competitive comparisons, encouraging positive reviews of Canon’s software titles.

TouchStone Software Corp., Huntington Beach, CA
Feb. 1998 to Nov. 1998
(Developer of diagnostic utility software and anti-virus programs)
Manager, Public Relations
Oversaw all media relations for the company. Responded to investor inquiries.

• Leveraged media contacts that generated positive coverage accounting for more direct sales leads than any other marketing vehicle.
• Executed product launches resulting in product awards from major computer magazines.
• Effectively communicated with media and investors by writing press releases, financial releases, factsheets and biographies.

The Bohle Company, Los Angeles, CA
Oct. 1995 to Jan. 1998
(Public relations agency serving computer hardware, software, Internet and cable clients)
Senior Account Executive
Supervised several account executives and coordinators on multiple teams along with $360,000 in yearly billings.

• Managed accounts to budget to ensure agency profitability.
• Retained clients by preparing and presenting PR plans with accurate timelines/ budgets.
• Secured new business by participating on various pitch teams.

Education

Boston University College of Communication
May 1995

• B.S., Mass Communication, Cum Laude, with a concentration in public relations